We analyse anonymised transactional data to help you better understand your market. Increase your sales, track the true ROI of your marketing spend and learn from your best customers!

We offer these insights and targeting possibilities in four unique and compelling products in a unique no-cure no-pay model.

Customer Insights

Get to know your customers

You know how your customers spend with you. We help you understand your true customer persona, including when, where and how they spend elsewhere.

Market Insights

Monitor your market

Accurately track your brand’s key KPIs in real-time across the industry and against your competitors. See your target audiences’ average income- and spending behaviour per retail category.

Acquisition & Targeting

Attract and reward loyal customers

Acquire new customers & build loyalty through personalized offers. Target existing and potential customers with real-time accuracy based on their shopping behaviour!

Micro Surveys

Collect instant feedback

Ever wanted to know why your best customers also shop at your competitor? Survey hyper-targeted segments of customers through transaction-linked micro-surveys.

All data & insights are real-time, always available and based on
millions of transactions from thousands of actual consumers. 

Interested in learning more about the ultimate data source on your market and your competitors? Check out cake.app/business/.

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